Shamir is a well-respected pharmacist with extensive experience running independent high street pharmacies across the north west of England. He established Chemist 4 U in 2001. It is now one of the largest digital pharmacies in the UK
The Lancashire firm’s website sells toiletries and has an NHS dispensing contract, which enables its customers to order prescriptions via it's website, text, Twitter or Facebook.
As part of its customer care, the company sends text message reminders to repeat prescription users. It sends up to 16,000 parcels a day and is one of Royal Mail’s largest customers in the northwest.