Serums

Looking to supercharge your skin with a serum?read moreSee less

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  1. This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Sensitive Skin

    Dry Skin

    Normal Skin

    £18.29
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  2. Sensitive Skin

    £20.09
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  3. Save 8%
    Olay Regenerist Eye Lifting Serum - 15ml
    Now
    £17.99
    RRP £19.50
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  4. Save 25%
    Olay Anti Wrinkle Firm and Lift 2in1 Day Cream and Serum - 50ml
    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Dry Skin

    Now
    £8.99
    RRP £11.99
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  5. Save 31%
    Sale
    Elizabeth Arden Visible Difference Optimizing Skin Serum 30ml
  6. Save 10%
    Sale
    Olay Regenerist 3 Point Super Firming Serum - 50ml
    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Now
    £26.99
    RRP £29.99
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  7. Save 34%
    Sale
    Olay Retinol24 Night Serum - 40ml
    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Now
    £22.99
    RRP £34.99
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  8. This product is under 100ml and can be carried in your hand luggage.

    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Fragrance Free

    Dry Skin

    Normal Skin

    £16.99
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    +
  9. Save 14%
    Sale
    Olay Total Effects Anti-Ageing Moisturiser & Serum Duo SPF 20 - 40ml
    Dry Skin

    Now
    £11.99
    Was £13.99
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  10. CeraVe Resurfacing Retinol Serum - 30ml
    Out of Stock
  11. Elizabeth Arden Intervene Timefighting Radiance Serum 30ml
    Out of Stock
  12. Olay Regenerist Luminous Serum - 40ml
    Out of Stock
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Frequently Asked Questions

Your skincare routine should start with the lightest formulas followed by the heavier creams.

 

That means your serum, which will generally be a thin formula, should go on before your moisturiser, which will be thicker.

 

This is so the active ingredients in the serum can penetrate your skin and you can reap all the benefits.

Serums are super concentrated skincare products, and can penetrate the skin easier than a cream or a gel, making them more effective at tackling many skin concerns.

 

If you have acne-prone skin, retinoids and salicylic acid can help to reduce the appearance of blemishes.

 

If you have oily skin, you might think a serum will make your skin oiler, but there are water-based serums available that can replace your daily moisturiser.

 

If your skin is dry, you’d benefit from the added hydration of hyaluronic acid.

Regardless of whether your skincare routine contains two products or ten, it’s important to apply them in the right order so they work as they should.

 

First things first, use your cleanser to wash your face before applying any other products, morning or night.

 

If you’re using a toner, apply that next, followed by a serum and then your moisturiser.

 

For your daytime routine, make sure you finish off your skincare routine by applying a sunscreen if your moisturiser doesn’t contain a high SPF.

With so many skincare products on the market, it can be difficult to know which ones you actually need for your skincare routine.

 

Building a basic skincare routine starts with a cleanser, a daytime moisturiser with SPF and a night time moisturiser.

 

If you want to enhance your skincare routine you could opt for toners, serums, exfoliators and eye creams.

 

There are plenty of options available for different skin types, from dry or oily to eczema-prone or sensitive.