Serums

Looking to supercharge your skin with a serum? Read More See less

You’ve come to the right place. As serums penetrate deep underneath the skin, they’re more effective at tackling many skin concerns, ranging from ageing, dryness and blemishes. No matter if you’re looking for retinol, hyaluronic acid or salicylic acid, here you’ll find the perfect serum to introduce into your skincare routine.

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  1. Aveeno Calm & Restore Triple Oat Serum - 30ml

    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Sensitive Skin

    Dry Skin

    £18.29
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  2. Olay Anti Wrinkle Firm and Lift 2in1 Day Cream and Serum - 50ml

    (3)
    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    £12.99
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  3. Save 14%

    Olay Regenerist 3 Point Super Firming Serum - 50ml

    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Now
    £25.69
    RRP £29.99
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  4. Save 37%

    Olay Retinol24 Night Serum - 40ml

    Now
    £21.89
    RRP £34.99
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  5. CeraVe Resurfacing Retinol Serum - 30ml

    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Sensitive Skin

    £20.99
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    +
  6. Save 35%

    Ameliorate Transforming Facial Serum 30ml

    Now
    £21.39
    RRP £33.00
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  7. Save 25%
    Dr Organic Sale

    Dr Organic Ageless Eye Contour Serum with Organic Seaweed - 15ml

    Suitable For Vegans.

    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    This product is Cruelty Free.

    Now
    £7.49
    RRP £9.99
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  8. CeraVe Hyaluronic Acid Serum - 30ml

    This product is under 100ml and can be carried in your hand luggage.

    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Fragrance Free

    £20.99
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    +
  9. New

    Avène Hydrance Boost Serum - 30ml

    This item is eligible for express delivery. If all of the items in your basket are eligible you will be shown the express delivery shipping option.

    Fragrance Free

    Sensitive Skin

    £26.49
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    +
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Frequently Asked Questions

Does serum go on before or after moisturiser?

Your skincare routine should start with the lightest formulas followed by the heavier creams.

 

That means your serum, which will generally be a thin formula, should go on before your moisturiser, which will be thicker.

 

This is so the active ingredients in the serum can penetrate your skin and you can reap all the benefits.

Which serum is right for my skin?

Serums are super concentrated skincare products, and can penetrate the skin easier than a cream or a gel, making them more effective at tackling many skin concerns.

 

If you have acne-prone skin, retinoids and salicylic acid can help to reduce the appearance of blemishes.

 

If you have oily skin, you might think a serum will make your skin oiler, but there are water-based serums available that can replace your daily moisturiser.

 

If your skin is dry, you’d benefit from the added hydration of hyaluronic acid.

In what order should I apply my skincare products?

Regardless of whether your skincare routine contains two products or ten, it’s important to apply them in the right order so they work as they should.

 

First things first, use your cleanser to wash your face before applying any other products, morning or night.

 

If you’re using a toner, apply that next, followed by a serum and then your moisturiser.

 

For your daytime routine, make sure you finish off your skincare routine by applying a sunscreen if your moisturiser doesn’t contain a high SPF.

What skincare products do I need?

With so many skincare products on the market, it can be difficult to know which ones you actually need for your skincare routine.

 

Building a basic skincare routine starts with a cleanser, a daytime moisturiser with SPF and a night time moisturiser.

 

If you want to enhance your skincare routine you could opt for toners, serums, exfoliators and eye creams.

 

There are plenty of options available for different skin types, from dry or oily to eczema-prone or sensitive.

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