Aveeno products contain colloidal oatmeal, which is a very finely ground oatmeal.

Oatmeal has been used as a skin cleanser and dermatological treatment since ancient times, as some believe that is has cleansing properties that can also help to moisturise the skin.

Some even believe that oatmeal has anti-inflammatory properties, which is ideal for skin that’s affected by eczema or other dry skin conditions.

Oatmeal was often used as a home remedy relieve skin irritation and itching from poison ivy or insect bites, with many swearing that oatmeal baths could help to soothe symptoms of dry skin conditions.

The scientists at Aveeno take pride in creating products that use oatmeal’s natural properties, and Aveeno products contain both naturally active colloidal oatmeal and/or oat extracts to this day.

Aveeno uses colloidal oatmeal to care for your skin in 5 different ways:

• It moisturises and hydrates dehydrated skin
• It soothes sensitive skin
• It creates a thin barrier over the skin to protect from irritants
• It helps to restore the normal pH balance in your skin
• It cleanses the skin, clinging to dirt and dead skin cells so they can be washed away easily