Olay Anti-Wrinkle Firm & Lift

Olay makes every effort to ensure that their products are cruelty-free, however, they do not claim to be cruelty-free on their packaging.

This is because their products are still legally required to be tested on animals to be sold in some countries, meaning that they must submit these products to labs which carry out animal testing.

Olay does not believe that animal testing is necessary and their parent company has invested $410 million into developing alternative methods of testing for their products, for example, using “lab skins” which have similar physical properties to natural skin for their testing.

They have also partnered with Humane Society International to support their #BeCrueltyFree campaign, which aims to ban animal testing for cosmetics in all major global beauty markets by 2023.

A skincare routine should include a number of factors to include that ensure that your skin is cleansed and hydrated.

If you suffer from dry skin, using harsh soaps that contain fragrances and other irritants can dry out the skin, so it would be more beneficial to use a soap-free cleanser or a soap alternative.

Moisturising is important for all skin types, as it prevents the skin from becoming dehydrated and helps to support and strengthen our skin's natural protective barrier.

Minoxidil is a key ingredient in hair loss treatments. It is an over-the-counter medication that is scientifically proven to stimulate hair growth by increasing blood flow and oxygen to the hair follicles. Minoxidil is a safe and effective medication that does not require a prescription.