Olay Anti-Wrinkle Firm & Lift
Olay Anti-Wrinkle Day Cream, Night Cream & Serum
If you want your skincare to improve the appearance of fine lines and wrinkles then Olay’s Anti-Wrinkle collection is for you.
It uses Olay’s Skin Renewal Complex, which contains a blend of niacinamide and Vitamin B5 to help firm and lift your skin while targeting wrinkles.
The extra hydration provided by these products helps to improve the elasticity of your skin and support its natural moisture barrier, perfect for mature skin that needs a little extra help to maintain its soft, supple texture.
This collection contains everything you need for a complete skincare routine, including moisturisers, serums, and eye cream, perfect when your skin needs a total boost.
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Olay makes every effort to ensure that their products are cruelty-free, however, they do not claim to be cruelty-free on their packaging.
This is because their products are still legally required to be tested on animals to be sold in some countries, meaning that they must submit these products to labs which carry out animal testing.
Olay does not believe that animal testing is necessary and their parent company has invested $410 million into developing alternative methods of testing for their products, for example, using “lab skins” which have similar physical properties to natural skin for their testing.
They have also partnered with Humane Society International to support their #BeCrueltyFree campaign, which aims to ban animal testing for cosmetics in all major global beauty markets by 2023.
A skincare routine should include a number of factors to include that ensure that your skin is cleansed and hydrated.
If you suffer from dry skin, using harsh soaps that contain fragrances and other irritants can dry out the skin, so it would be more beneficial to use a soap-free cleanser or a soap alternative.
Moisturising is important for all skin types, as it prevents the skin from becoming dehydrated and helps to support and strengthen our skin's natural protective barrier.
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