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The science of coloured hair
Repeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.
The secret to colour protection
New creamier formula which is easier to rinse out
The L'Oréal laboratories have created a formula which acts on 3 Dimensions of colour - Intensity, Luminosity, Reflection:
1. Maintains Colour Intensity: The new Colour-Seal Elixir™ has been developed to intensively condition, to help protect colour from fading and preserve its intensity.
2. Protects Hair: The formula enriched with UVA/UVB Filters protects coloured hair from external aggressions. Hairs looks full of life.
3. Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surfaces. Shine is revived and radiance is prolonged.
Proven results
Intense, radiant colour: 80% of colour radiance maintained after 28 washes*
Britains No. 1 for coloured hair**
*Instrumental test after application of shampoo, conditioner and Extraordinary oil for coloured hair.
**Shampoo and conditioner unit sales.
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