Hydrated, healthier-looking skin starts in the shower. …read moreSee less
Aveeno body wash is infused with Aveeno’s unique colloidal oatmeal formula that helps to maintain the balance of your skin’s microbiome, while gently cleaning and nourishing your skin. Whether you’ve got normal, dry or itchy skin, there’s an Aveeno body wash here for you.
Aveeno products are not tested on animals except in the few countries that legally require animal testing.
Animal testing for cosmetics is currently banned in the UK and across Europe.
What are the skincare benefits of oat?
Aveeno harnesses the power of the oat through many ways:
Oat Extract/Oat Essence (liquid produced from the oat plant) is naturally rich in Avenanthramides, which are known for their soothing and potent antioxidant properties.
Colloidal Oatmeal (a powder produced by the fine grinding of oats) has moisturising properties that help prevent water loss from the skin.
Oat Oil (a liquid extracted from oat grain) is naturally rich in lips which are essential components for a proper functioning skin barrier.
What are some good tips for dry skincare?
Your skin draws moisture from the environment, your diet and your skincare routine. The water content of the outermost layer of your skin (the epidermis) also tends to reflect the level of humidity around it, so following the same skincare routine year-round may not be working when the humidity drops.
Here are a few simple ways to keep your skin hydrated and combat dry, itchy skin:
Limit time in the shower or bath, we recommend 5-10 minutes.
Moisturise immediately after washing. This gives the highest chance of trapping existing moisture in your skin.
Using a humidifier will help add much-needed moisture to the air.
Choosing fabrics such as cotton and silk, that will allow your skin to breathe.
Make sure to include lots of healthy fats like fish, walnuts, olive oil and avocados in your diet, as well as drinking lots of water.
Is AVEENO® suitable for eczema prone skin?
Our Dermexa Range is formulated for very dry itchy skin, and is also suitable for eczema- prone skin.
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