E45 Rich 24 Hour Moisture Lotion - 400ml

Based on 4 reviews
In stock
Olivia Appleton - Medical Content Writer
Olivia Appleton
James O'Loan - CEO & Superintendent Pharmacist
James O'Loan
CEO & Superintendent Pharmacist
How we ensure accuracy in our content

What is E45 Rich 24 Hour Moisture Lotion?

E45 Rich 24 Hour Lotion is a moisturising lotion that helps to hydrate dry or sensitive skin. It absorbs into the skin quickly, so it can get to work as quickly as possible and last as long as possible. It’s dermatologically tested and contains no added colour or fragrances, perfect for those who have sensitive skin and find that other remedies can irritate their skin. If your skin needs hydration that will last all day long, this 24-hour formula could be the perfect solution for you. It’s available as a lotion, a spray, or a hand cream, so you can choose the most effective way to soothe and moisturise your skin.


Why do I have dry skin?

Lots of people suffer with dry skin, it’s a very common thing that you’ll probably experience at some point in your life. It usually isn’t serious and may not have one singular root cause. Some of the most common causes of dry skin include:

  • Irritation from soaps or detergents
  • Cold, dry, windy, or humid weather
  • Growing older
  • Hormonal changes, e.g. your period or menopause
  • Medical conditions, e.g. eczema, dermatitis, psoriasis


How will E45 Rich 24 Hour Moisture Lotion help to moisturise my dry skin?

E45 Rich 24 Hour Lotion contains evening primrose oil, which is a traditional remedy used to soothe and hydrate dry skin. It is thought to nourish the skin and keep moisture locked in, hydrating your skin from the inside and helping to soothe dry or sensitive skin. Its formula lasts all day long, so you can be sure that your skin is moisturised and protected no matter what you’re doing.


How to use this lotion

Apply this lotion liberally to dry skin. Use as often as needed. Use every day for best results.


When should this product not be used?

Do not use E45 Rich 24 Hour Lotion if you are allergic to any of the listed ingredients. For external use only, avoid contact with eyes or other sensitive areas. If you are using a lot of this lotion, be sure to change your clothing, bedding, dressings, or any other fabrics which come into contact with the lotion regularly and keep away from naked flames, as this can present a fire hazard.


How to store this product

Store in a cool, dry place out of direct sunlight. Do not use if the expiry date printed on the original packaging has passed. Keep out of sight and reach of children.

Active Ingredients

  • Evening Primrose Oil


  • Aqua, Glycerin, Paraffinum Liquidum, Sodium Gluconate, Dimethicone, Niacinamide, Cetearyl Alcohol, Oryza Sativa Starch, Glyceryl Stearate, Phenoxyethanol, PEG-40 Stearate, Ceteareth-20, Tocopheryl Acetate, Xanthan Gum, Ethylhexylglycerin, Oenothera Biennis Oil, Magnesium Aluminium Silicate, Citric Acid, Tocopherol, Ascorbyl Palmitate, Titanium Dioxide

Brand Information
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Eczema, Psoriasis, Dermatitis, and Rosacea: What You Need to Know

Having a skin condition is uncomfortable for a number of reasons. It looks unpleasant, it can be itchy, irritating and be extremely sensitive. These conditions can be caused by a number of different conditions, but they can be treated in a number of different ways as well.

Read More

Everything You Need to Know About Eczema

If you have dry skin that always seems to happen in the same area and drives you up the wall with that itchy, scratchy feeling, then you could have eczema.

But what is eczema, and what makes this condition different from just regular patches of dry skin?

Today, we’re going to find out more about eczema, what it is, and what it means for your skin.

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Shipping Times

MethodHandling TimeTransit TimeTimescaleApprox Cost
Standard Shipping (3-5 Working Days)123£2.95

Times are given in working days and are approximate. Costs may change based on order total, day of the week or location within the UK. Ability to hit timescales will depend on whether the products are ordered before a cut off time, as well as additional administration time incurred in reviewing your order.

Please review the estimates at the checkout.

Shipping Costs

Free UK Delivery on all orders over £30* - Delivery within 3-5 working days.

Standard UK Delivery - £2.95* - Delivery within 3-5 working days.

Express UK Delivery - £4.95** - Delivery within 1-2 working days.

Temperature Controlled Delivery - £8.85 - Delivery within 1-3 working days.

Please Note: These prices are shown as a guide only. All delivery times are approximate but have been obtained in good faith.

*Excluding refrigerated products and treatments which are subject to different postage charges.


Discreet Delivery

All our items are sent completely discreet for your peace of mind.

This means the packaging is plain, there is no mention of what product is inside your package and there is no mention of Chemist4U either.

We respect that many of our products are of a sensitive nature - this is why we take every step to keep your purchases private.

Returns Information

Customers can read our full returns policy by clicking here

E45 Rich 24 Hour Moisture Lotion - 400ml Reviews

Kathy Burke,
Good product
Mrs Irene Peel,
New product for me & so far does what it says on the container
I have dry skin and I put this on after a shower and it keeps me lovely and soft all day long.
Suffering with sensitive skin at the moment, this helps a lot and is better than all other lotions I have tried.